{"id":2561,"date":"2011-06-14T16:25:49","date_gmt":"2011-06-14T14:25:49","guid":{"rendered":"https:\/\/www.sunsetbeachclub.com\/blog\/?p=2561"},"modified":"2011-06-15T17:23:29","modified_gmt":"2011-06-15T15:23:29","slug":"the-malaga-village-of-juzcar-gets-painted-blue-for-movie-premiere","status":"publish","type":"post","link":"https:\/\/www.sunsetbeachclub.com\/blog\/holiday-tips\/the-malaga-village-of-juzcar-gets-painted-blue-for-movie-premiere\/","title":{"rendered":"The Malaga Village of J\u00fazcar gets Painted Blue for Movie Premiere"},"content":{"rendered":"
Tweet<\/a><\/div>\n

\"J\u00fazcar<\/a>J\u00fazcar, a traditional white village situated near the famous town of Ronda, has been chosen by Sony Pictures as the setting for the premiere of their new film \u201cThe Smurfs 3D\u201d this Thursday 16th June.<\/p>\n

This wont be your run-of-the-mill premiere, Sony\u2019s PR experts have come up with an innovative idea to gain publicity for the launch: Paint the whole town blue! No kidding, they have managed to convince the town\u2019s inhabitants to paint their houses \u201csmurf\u201d blue\u2026<\/p>\n

A team of 20 painters \u2013 11 of which are villagers who were unemployed \u2013 has been hard at work painting every single building in the village (See photo).<\/p>\n

So why did Sony choose this small \u2013 previously \u2013 white village in the hills near Ronda for their world premiere? Apart from the incredible climate, it seems that J\u00fazcar is also popular for its promotion of sustainable tourism; they have special walking routes and also organise mycological events and, as we all know, mushrooms are the Smurfs favourite food \ud83d\ude42<\/p>\n

All the media exposure has had a very positive effect on the village\u2019s coffers as tourists flock to take pictures of the famous Smurf Village. Business is booming, so much so, that they are considering keeping their new colour indefinitely!<\/p>\n

For the moment, they have voted to remain \u201cSmurf\u201d Blue until September, at which point they will review the situation and decide on whether to paint all buildings white again \u2013 incidentally, the cost of painting the village white will be taken care of by Sony as part of the agreement.<\/p>\n

So if you\u2019re planning on visiting Ronda this summer, make sure you pop into J\u00fazcar. Apparently, the village will be organising a special \u201cSmurf Tour\u201d which will include a free hat and t-shirt\u2026 think about it, you\u2019ll be able to tell all your friends that you visited the original Smurf Village and you\u2019ll have the t-shirt to prove it!<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Tweet J\u00fazcar, a traditional white village situated near the famous town of Ronda, has been chosen by Sony Pictures as the setting for the premiere of their new film \u201cThe Smurfs 3D\u201d this Thursday 16th June. This wont be your run-of-the-mill premiere, Sony\u2019s PR experts have come up with an innovative idea to gain publicity […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[531,532],"tags":[1328,1331,1330,1329,1146],"class_list":["post-2561","post","type-post","status-publish","format-standard","hentry","category-holiday-tips","category-places-to-see","tag-juzcar","tag-ronda","tag-smurf-film-premiere","tag-smurf-village","tag-things-to-do-in-malaga"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.sunsetbeachclub.com\/blog\/wp-json\/wp\/v2\/posts\/2561"}],"collection":[{"href":"https:\/\/www.sunsetbeachclub.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sunsetbeachclub.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sunsetbeachclub.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sunsetbeachclub.com\/blog\/wp-json\/wp\/v2\/comments?post=2561"}],"version-history":[{"count":5,"href":"https:\/\/www.sunsetbeachclub.com\/blog\/wp-json\/wp\/v2\/posts\/2561\/revisions"}],"predecessor-version":[{"id":2565,"href":"https:\/\/www.sunsetbeachclub.com\/blog\/wp-json\/wp\/v2\/posts\/2561\/revisions\/2565"}],"wp:attachment":[{"href":"https:\/\/www.sunsetbeachclub.com\/blog\/wp-json\/wp\/v2\/media?parent=2561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sunsetbeachclub.com\/blog\/wp-json\/wp\/v2\/categories?post=2561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sunsetbeachclub.com\/blog\/wp-json\/wp\/v2\/tags?post=2561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}