Next Sunday 27th September 2026 is World Tourism Day and to celebrate this special occasion, Malaga Town Hall, in conjunction with the city’s main museums and monuments, has prepared a special events programme.
This initiative – promoted by the World Tourism Organisation (UNWTO) – aims to raise awareness of the important impact tourism has on countries and communities around the world; socially, culturally, politically and economically. This year’s event goes under the following slogan: Digital Agenda and Artificial Intelligence to Redesign Tourism.
Tourism has always evolved through innovation, and Artificial Intelligence is set to become its next major transformation. World Tourism Day 2026 will explore how AI can help create smarter, more inclusive and sustainable tourism by enhancing decision-making, strengthening skills, and improving the way destinations are experienced and managed. – www.untourism.int
To celebrate this unique day, many of Malaga’s top tourist attractions will be celebrating an ‘Open Day’ with free entrance – at certain times of the day – to their facilities for all who visit. Some of the participating museums and monuments will also offer free guided tours (see link below for details). Some of these guided tours will be in high demand so we recommend you turn up early to avoid disappointment.
For a full guide and map featuring all the museums offering free entrance and all the free guided routes together with their timetables, please CLICK HERE to download the guide.
Don’t forget that if you’re looking for accommodation on the Costa del Sol, Sunset Beach Club hotel is just 20 minutes drive from Málaga. With comfortable apartment-style accommodation, superb facilities and sea-front location, it’s the perfect base for a relaxing holiday. Visit www.sunsetbeachclub.com for more information.
